Nike Wheelchair

Wheelchair

 2019

Based on Nike's philosophy, making a Nike wheelchair to Paraplegics,

disabled people who cannot walk is suitable for expanding the market, to

deliver the message of giving encouragement to those who needed, not just by making it look sporty, stylish, and with advanced technology.

 

Besides, the design of wheelchairs usually consider less aesthetic but more

on function. Designing a good-looking wheelchair can let people using

wheelchairs to gain happiness from mental, it also can break down other

people's prejudice to the disabled.

Nike - Emotional Benefits
Nike - Emotional Benefits

Nike sells a lifestyle, it taps into an emotional part of the consumer that wants to aspire to live healthier and to find their own "greatness". From ther commercial videos, it shows the puchlines like :"It's only crazy until you do it", "When you're bron to do it", which emphasis strong inspiration and encourage people just do the thing that they want to do, asterisk after “athlete”, “if you have a body, you are an athlete”, which it is also the image that Nike wants to portray to its audience.

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Nike - Futurism
Nike - Futurism

Nike always tried to apply the lastest technology into their product. Nike has developed and established a variety of new technologies associated with their brand. For example, Nike developed a shoe that will auto-lace when you put your heel in the shoe. From the interviews about Tinker Hatfield, a famous Nike designer, to get more insight of Nike’s design. It shows that Nike gets many inspirations from industry design and always looks for some inspiration from the most latest trends.

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Nike - Emotional Benefits
Nike - Emotional Benefits

Nike sells a lifestyle, it taps into an emotional part of the consumer that wants to aspire to live healthier and to find their own "greatness". From ther commercial videos, it shows the puchlines like :"It's only crazy until you do it", "When you're bron to do it", which emphasis strong inspiration and encourage people just do the thing that they want to do, asterisk after “athlete”, “if you have a body, you are an athlete”, which it is also the image that Nike wants to portray to its audience.

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Design Brief

 

Target group

Paraplegic - disabled people who cannot walk, but they are

interested in staying active, like to play sports, starting out,

amateurs but enthusiastic for sports

 

Age group

Teenagers to 20 - 40 years old adult

 

Price

Affordable by middle income to high-income people

(Current wheelchairs cost around 4000 to 7000 HKD)

 

Environment

Mostly city life

Sports ground and everyday use (because wheelchairs are a

one time buy, so it is not efficient to have 2 to 3 wheelchairs

for different purposes

 

Features

Short back seat, tilted wheels. curved mudguard with black

screen attached to control the movement, shiny-finishing

Moodboard
Moodboard

Nike sells a lifestyle, it taps into an emotional part of the consumer that wants to aspire to live healthier and to find their own "greatness". From ther commercial videos, it shows the puchlines like :"It's only crazy until you do it", "When you're bron to do it", which emphasis strong inspiration and encourage people just do the thing that they want to do, asterisk after “athlete”, “if you have a body, you are an athlete”, which it is also the image that Nike wants to portray to its audience.

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Moodboard
Moodboard

Nike sells a lifestyle, it taps into an emotional part of the consumer that wants to aspire to live healthier and to find their own "greatness". From ther commercial videos, it shows the puchlines like :"It's only crazy until you do it", "When you're bron to do it", which emphasis strong inspiration and encourage people just do the thing that they want to do, asterisk after “athlete”, “if you have a body, you are an athlete”, which it is also the image that Nike wants to portray to its audience.

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Existing Products Analysis

 

Site Vist's location and purpose

Just Med, Mong Kok. www.justmed.com.hk

Experience using a real wheelchair to understand problems in current models

 

Findings

Seat too straight

Some of the seats are too wide

User’s arm might hurt as they get stuck on the back handle

Wheelchair dimensions: 

Width: 16 inches, Height: 24 inches, Entire height: 37.5 inches Wheel thickness: 3 cm

Side handle might hurt hand when turning the wheel

For the design consideration - omit the handle or make the seat narrower

Front-wheel is necessary for all types of wheelchairs

Most of the folding mechanisms are the x type

Research: Site Visit
Research: Site Visit

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Research: Site Visit
Research: Site Visit

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Research: Site Visit
Research: Site Visit

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Research: Site Visit
Research: Site Visit

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Existing Products Analysis

Research - Taobao wheelchair observations

Problems: tall user (180 cm)

The bottom part of the seat too long can be shorter

The seat can be more towards the front for active posture

Wheel placed too low that the user has to bend the body to reach and turn the wheel

 

Problems: short user (153 cm)

Too wide that the arm could not move freely

Handle hurting, back seat hurting

Too much effort to reach the wheel grip

Design Consideration

The seat should be Ergonomic

Mudguard is needed to protect the arm

Front-wheel is needed

Use X type folding mechanisms

The seat can be shorter and narrower

The seat can be more towards the front for active posture

Research - taobao wheelchair observations
Research - taobao wheelchair observations

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Research - taobao wheelchair observations
Research - taobao wheelchair observations

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Research - taobao wheelchair observations
Research - taobao wheelchair observations

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Making Process

Sketches
Sketches

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Model Making Process
Model Making Process

Calculating the dimensions and angle of tilt for the wheelchair, then disassembling all the parts at the Industrial Centre.

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Model Making Process
Model Making Process

The finishing touches were added with stitching the seat and attaching it to the main metal structure.

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Sketches
Sketches

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Final Work

Nike wheelchair
Nike wheelchair

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Nike wheelchair
Nike wheelchair

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Nike wheelchair
Nike wheelchair

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Nike wheelchair
Nike wheelchair

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A project by Swasti SETHI, Sophia TSE,Denissa VITTIE,

TSE was in parts of research, ideation, model making.